Posts by Jennifer Dopazo

What the flexible designer learns from clients

During my Fabricant Way interview with Matt Dilling of Lite Brite Neon Studio,  He described his clients as “teachers who…help change our view on the medium, change our view on our technique, and change our view of the world around us.” Do you listen to what they tell you about their unique project and then…

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Are your productivity apps wasting time?

If you’re like most Americans, you could use more time. Between long work weeks, which are still the norm despite Tim Ferriss’ best efforts, family and household responsibilities, sleep, and a wee little smidge of recreation, most of us feel pressed for time. And so we do what any good modern human does: we seek…

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Thought experiments for developing your brand personality

Think back over your life and pinpoint that one person who stands out head and shoulders above the rest. You’re looking for the person who has superglued herself to your psyche – through her inventive fashion choices or rallying laughter, her ability to always find the best in others or her knack for seeing the…

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How 6 Brooklyn entrepreneurs brought their business ideas to life

What do the owners of a boutique lingerie shop, a recycler of reclaimed vinyl, a lending library visionary, a real-life Willy Wonka, and a neon artist have in common? Tweet More than you might think, and the common threads that ran through our interviews with the modern-era fabricants can teach creatives valuable lessons on bringing…

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Modern visual storytelling lessons from an ancient expert

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Fabulous FREE downloads for better business organization

Design is all about order – glorious order! But there is some truth in the old saying about creative minds being messy minds. After all, whether you’re a designer or baker of whimsical cupcakes, if you’re a creative entrepreneur, your mind is (hopefully) filled to overflowing with a constant stream of brilliant ideas. So how…

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Did you remember to brand these items?

You’re ready to launch your new brand. You’re slinging high gloss, bend-resistant business cards like the Annie Oakley of entrepreneurship. You’re penning letters to the editor on your premium linen letterhead. Your website looks so professional you’re already getting resumes from young go-getters ready to board your train to success. Your forms, manuals, and email…

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5 times visualization can empower entrepreneurs

In 1996, Israeli author and politician Natan Sharansky beat the chess world champion Garry Kasparov. He’d gained his chess expertise during nine years in a Soviet prison, and he did so without the benefit of a chessboard or a partner. Rather, he’d spent those years visualizing himself practicing to oust the standing champion. Likewise, research…

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Yes. Even you need a business website.

It’s hard to imagine, but as of 2015, 1 in 2 small businesses still have no business website. The reasons given for this oversight may appear varied at first glance: People don’t find me online. People don’t use Google for the sorts of merchandise/services I offer. People already know about my business. All of my…

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Just right business vision

I’ve talked before about the importance of having a clear business vision. But is it possible to have a vision that’s too focused? When business vision turns into tunnel vision, it’s possible for even the most insightful entrepreneurs to miss out on opportunities for growth and progress. A focus that is too narrow limits our…

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