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Jennifer Dopazo, Author at Candelita • Page 17 of 26

5 Reasons Why You Should Not Copy Your Competitor’s Website

Inspiration drives us. It makes us realize the potential in each idea or project we have and dares us to be better. When it comes to business, inspiration takes many shapes and forms. Some are inspired by another’s vision or mission and others by the experience they provide to their audience. However, sometimes we get carried away with inspiration and start to mimic exactly what our peers have done.

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The Right Time to Move On (Redefining Your Brand)

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated moment in time. Mastery is not merely a commitment to a goal, but to a curved-line, constant pursuit.

Sarah Lewis in The Rise: Creativity, the Gift of Failure, and the Search for Mastery (public library)

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The Craft of Branding

We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal?

Brad Frost – Return to Craft.

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Everything You Should Know About Web Planning

February 21, 2014 | By | One Comment">One Comment

The most valuable skill of a successful entrepreneur … isn’t “vision” or “passion” or a steadfast insistence on destroying every barrier between yourself and some prize you’re obsessed with. Rather, it’s the ability to adopt an unconventional approach to learning: an improvisational flexibility not merely about which route to take towards some predetermined objective, but also a willingness to change the destination itself. This is a flexibility that might be squelched by rigid focus on any one goal.

Oliver Burkeman in The Antidote: Happiness for People Who Can’t Stand Positive Thinking (public library)

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