Posts by Jennifer Dopazo

Why you should start building your creative tribe today

Back in May, Tina Roth Eisenberg of SwissMiss fame, shared a quote by Adrienne Rich that struck a chord:   “The possibilities that exist between two people, or among a group of people, are a kind of alchemy. They are the most interesting thing in life.”   In order for alchemy to occur – in…

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5 worthwhile splurges for busy bosses

While perusing the Being Boss Facebook page, I stumbled across a discussion about the unique stressors that women in business face. Though men have taken on more responsibilities in relationships, families, and home maintenance, the majority of the weight still falls on the shoulders of women. As we embrace our roles as titans of enterprise, as…

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Understanding the genesis of design trends

Where do design trends come from? We designers certainly spark our fair share. And designers, in turn, are influenced by other artists, by entertainers, by fashion and music. We’re influenced by preferences and pop culture. But the influence goes deeper. When we as people respond to Beyonce’s new video or to Apple’s new iPhone, it’s…

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Welcome spring with an inspired side project

During wintertime, the color drains out of the landscape. We hunker down in our familiar studios and apartments to avoid the bitter cold, effectively cutting ourselves off from novel sights and sounds. It’s dark and drab and a bit depressing. It’s not uncommon for creatives to hibernate during the winter. Even if we don’t choose…

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How can I improve my brand strategy?

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Use design thinking to improve your business

You are a designer. I can hear some protests now. You might argue that you’re not a designer. You’re a baker or a marketer or the owner of a small retail shop. After all, design is something professional designers do. Engineers. Inventors. Architects. Nevertheless, you are a designer.

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3 clever tools busy designers can't live without

Achieving success as a designer in a crowded market is enough to make any graphic artist giddy. You’ve put in the time. You’ve earned a reputation for professionalism, skill, and ingenuity. You’ve got more projects lined up than you know what to do with. Which is the only real drawback to success. And it can…

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Website design: set the stage for your brand's story

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…

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Use these 6 WordPress plugins to reach your business goals

Whether you’re the owner of a brick-and-mortar chocolate factory in Bushwick or a perfumery in the cloud, your business success depends on two foundational goals: optimizing the operational efficiency of your business and promoting its growth. When you increase your business’ operational efficiency, you save time and, by extension, money. When you promote your business’…

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