Posts by Jennifer Dopazo

The Do-It-Together movement and cross-pollination

I recently had the opportunity to write a blog post for the entrepreneur whisperers at Being Boss, where I shared my thoughts on the evolution of the Do-It-Yourself movement into something much more exciting and sustainable – a Do-It-Together movement. As creative entrepreneurs have recognized the caveats of doing it all on our own, we’ve…

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You can't build a timeless brand without timeless values

Brand identities fall into two main categories: the ones we remember and the ones we don’t. The difference is sometimes mistakenly attributed to superficial elements like colors, fonts, and asset packages. We might look at the bright red of Coca-Cola and say, “It’s that unmistakable red. It really catches the eye.” Or when explaining the…

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Start drawing today – even if you're not good at it

Drawing is good for you In the inky darkness of the caves of Lascaux more than 15,000 years ago, early humans carefully painted sketches of wild animals on the walls using stains from plants and minerals. This was during the last glacial period, when much of northern Europe was still covered in sheets of ice.…

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Business visioning turns struggles into opportunities

How do you know if you’ve done something right? I have a friend who refuses to attempt a recipe from a cookbook that has no pictures. “How will I know I did it right if I don’t have something to compare it to?” Sure, she could taste it, but I understand her concern, especially when…

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A transcendent marketing stunt: Van Gogh's AirBnB listing

More than a marketing stunt You’ve probably seen the AirBnB listing created by the advertising agency Leo Burnett for a unique Art Institute of Chicago marketing campaign. It’s a live-in work of art. The apartment in question is in Chicago’s River North neighborhood, and the room is an exquisite recreation of Van Gogh’s painting ‘The Bedroom’.…

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What I learned filming The Fabricant Way

We’ve all been there: endless list of things we should do to grow our businesses and presence online.  I did it, and it was exhausting.  I also didn’t feel like myself for some time and my business became a strange entity that I could barely recognized anymore. What do you do when you find yourself…

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My Favorite Resources for Inspiration

Anywhere you look, there’s something to learn and be inspired by. Inspiration comes in many shapes and lives in many mediums, but sometimes we might decide to go out and find it… These are my favorite resources for getting inspired:

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Tweet Your Way to Fame

When Twitter first came on the scene, I don’t think anyone could have predicted the way it would change the business landscape. Back then it was like a simple, short messaging service, and reducing your story to 140 characters became an art form and a fan favorite. Gradually, Twitter grew from posts about people’s daily…

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Brand Your Dream Life On Pinterest

Pinterest is my absolute favorite time warp. You can visit this website with the intention of spending a few extra minutes and not come up for air until hours later—and somehow, you’re okay with it! There’s something very special about that kind of space. Not to mention the beauty of it. It’s loveliness and style…

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