Posts by Jennifer Dopazo

7 Ways to Brand Yourself

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability…

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The True Meaning of Collaboration

It took a little while for us to figure out, like in any relationship, how to talk about [our creative differences] without taking it personally, and how to end up coming to the best creative conclusion. … We managed to figure out a system, with structure, and then stick to that — so it took…

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Overcoming Tech Barriers

Draw an imaginary map. Put a goal mark on the map where you want to go. Go walking on an actual street according to your map. If there is no street where it should be according to the map, make one by putting the obstacles aside. When you reach the goal, ask the name of…

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5 Reasons Why You Should Not Copy Your Competitor's Website

Inspiration drives us. It makes us realize the potential in each idea or project we have and dares us to be better. When it comes to business, inspiration takes many shapes and forms. Some are inspired by another’s vision or mission and others by the experience they provide to their audience. However, sometimes we get…

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The Right Time to Move On (Redefining Your Brand)

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated…

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Everything You Should Know About Web Planning

The most valuable skill of a successful entrepreneur … isn’t “vision” or “passion” or a steadfast insistence on destroying every barrier between yourself and some prize you’re obsessed with. Rather, it’s the ability to adopt an unconventional approach to learning: an improvisational flexibility not merely about which route to take towards some predetermined objective, but…

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Design Inspiration From Vintage Valentine's Day Cards

Today, Valentine’s Day is celebrated in many countries around the world.  It’s hard to ignore it even if you don’t celebrate it.  I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products…

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The Modern Rules of Branding & Web Design

In addition to teaching us what to do when evaluating a claim to knowledge, any good baloney detection kit must also teach us what not to do. It helps us recognize the most common and perilous fallacies of logic and rhetoric. Many good examples can be found in religion and politics, because their practitioners are…

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