A closer look

A closer look

Yes. Even you need a business website.

By Jennifer Dopazo | June 26, 2016

It’s hard to imagine, but as of 2015, 1 in 2 small businesses still have no business website. The reasons given for this oversight may appear varied at first glance: People don’t find me online. People don’t use Google for the sorts of merchandise/services I offer. People already know about my business. All of my…

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Just right business vision

By Jennifer Dopazo | June 19, 2016

I’ve talked before about the importance of having a clear business vision. But is it possible to have a vision that’s too focused? When business vision turns into tunnel vision, it’s possible for even the most insightful entrepreneurs to miss out on opportunities for growth and progress. A focus that is too narrow limits our…

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Why you should start building your creative tribe today

By Jennifer Dopazo | June 12, 2016

Back in May, Tina Roth Eisenberg of SwissMiss fame, shared a quote by Adrienne Rich that struck a chord:   “The possibilities that exist between two people, or among a group of people, are a kind of alchemy. They are the most interesting thing in life.”   In order for alchemy to occur – in…

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5 worthwhile splurges for busy bosses

By Jennifer Dopazo | June 5, 2016

While perusing the Being Boss Facebook page, I stumbled across a discussion about the unique stressors that women in business face. Though men have taken on more responsibilities in relationships, families, and home maintenance, the majority of the weight still falls on the shoulders of women. As we embrace our roles as titans of enterprise, as…

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Jen´s skills are an invaluable blend of interactive and print knowledge, creativity and strategy plus the maturity to work within our sophisticated culture

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