A closer look

A closer look

Candelita-Modern-visual-storytelling-lessons-from-an-ancient-expert

Modern visual storytelling lessons from an ancient expert

By Jennifer Dopazo | July 24, 2016

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Candelita-Items-you-should-remember-to-brand

Did you remember to brand these items?

By Jennifer Dopazo | July 10, 2016

You’re ready to launch your new brand. You’re slinging high gloss, bend-resistant business cards like the Annie Oakley of entrepreneurship. You’re penning letters to the editor on your premium linen letterhead. Your website looks so professional you’re already getting resumes from young go-getters ready to board your train to success. Your forms, manuals, and email…

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How can I improve my brand strategy?

By Jennifer Dopazo | May 15, 2016

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Website design: set the stage for your brand's story

By Jennifer Dopazo | April 24, 2016

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…

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Jen´s skills are an invaluable blend of interactive and print knowledge, creativity and strategy

plus the maturity to work within our sophisticated culture

 

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CHERI DANNELS

THE NEW YORK TIMES NEWS SERVICE & SYNDICATION