A closer look

A closer look

Candelita-Modern-visual-storytelling-lessons-from-an-ancient-expert

Modern visual storytelling lessons from an ancient expert

By Jennifer Dopazo | July 24, 2016

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Candelita-Favorite-free-downloads-for-business-organization

Fabulous FREE downloads for better business organization

By Jennifer Dopazo | July 17, 2016

Design is all about order – glorious order! But there is some truth in the old saying about creative minds being messy minds. After all, whether you’re a designer or baker of whimsical cupcakes, if you’re a creative entrepreneur, your mind is (hopefully) filled to overflowing with a constant stream of brilliant ideas. So how…

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Understanding the genesis of design trends

By Jennifer Dopazo | May 29, 2016

Where do design trends come from? We designers certainly spark our fair share. And designers, in turn, are influenced by other artists, by entertainers, by fashion and music. We’re influenced by preferences and pop culture. But the influence goes deeper. When we as people respond to Beyonce’s new video or to Apple’s new iPhone, it’s…

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How can I improve my brand strategy?

By Jennifer Dopazo | May 15, 2016

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Jen´s skills are an invaluable blend of interactive and print knowledge, creativity and strategy plus the maturity to work within our sophisticated culture

 

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THE NEW YORK TIMES NEWS SERVICE & SYNDICATION