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Audience Building Archives • Candelita

What’s the ROI on your brand’s website design?

January 20, 2017 | By | No Comments">No Comments

Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to measure your company’s trustworthiness among other things.

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The Fabricant Way: Mellow Pages

February 3, 2015 | By | No Comments">No Comments

Matt Nelson is one of the founders of Mellow Pages, an independently-run library & reading room in Bushwick. In this episode Matt shares with us how the idea of Mellow Pages came to be a real space with a growing community that shares a love for books and independently-pressed books.

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Be Human on Facebook

January 27, 2015 | By | 4 Comments">4 Comments

If we remember back to the original days of Facebook, you can recall that it was simply a way for humans to connect with other humans. Advertisements and company pages weren’t really on the menu back then. Instead the network was more about showing who you were as a person—your likes, your dislikes, photos from your vacation, the music you listened to, your favorite books. We used to bond with each other over similar interests on Facebook, creating groups for inside jokes and interests alike.

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Website planning and storytelling

Planning your website should not be overwhelming if you approach it from a storytelling point of view.

Thinking of the type of website you want to build, you’ll be able to plan what information will be included. List the specific type of content that you have to work with, be very specific!

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