Branding

Modern visual storytelling lessons from an ancient expert

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Did you remember to brand these items?

You’re ready to launch your new brand. You’re slinging high gloss, bend-resistant business cards like the Annie Oakley of entrepreneurship. You’re penning letters to the editor on your premium linen letterhead. Your website looks so professional you’re already getting resumes from young go-getters ready to board your train to success. Your forms, manuals, and email…

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How can I improve my brand strategy?

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Website design: set the stage for your brand's story

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…

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You can't build a timeless brand without timeless values

Brand identities fall into two main categories: the ones we remember and the ones we don’t. The difference is sometimes mistakenly attributed to superficial elements like colors, fonts, and asset packages. We might look at the bright red of Coca-Cola and say, “It’s that unmistakable red. It really catches the eye.” Or when explaining the…

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Tweet Your Way to Fame

When Twitter first came on the scene, I don’t think anyone could have predicted the way it would change the business landscape. Back then it was like a simple, short messaging service, and reducing your story to 140 characters became an art form and a fan favorite. Gradually, Twitter grew from posts about people’s daily…

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Brand Your Dream Life On Pinterest

Pinterest is my absolute favorite time warp. You can visit this website with the intention of spending a few extra minutes and not come up for air until hours later—and somehow, you’re okay with it! There’s something very special about that kind of space. Not to mention the beauty of it. It’s loveliness and style…

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Be Human on Facebook

If we remember back to the original days of Facebook, you can recall that it was simply a way for humans to connect with other humans. Advertisements and company pages weren’t really on the menu back then. Instead the network was more about showing who you were as a person—your likes, your dislikes, photos from…

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The Fabricant Way: Fine & Raw Chocolate

Daniel Sklaar is the founder of Fine and Raw Chocolate in Bushwick, New York (Also known as the Willy Wonka of Bushwick!). In this episode, Daniel shares his journey from a corporate job to a chocolate maker and how the beginnings at his studio kitchen in Williamsburg and the support of his family and loved…

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A Gimp + Instagram mini workshop.

Happy Friday! Last week I shared with you some tips on how to make Instagram work for your brand and stand out from the crowd: Be Famous on Instagram. You guys really seemed to dig it so I decided to take it a step further and help you get started on Instagram with the 100%…

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