Branding

Be Famous on Instagram

Instagram is one of the most powerful social media networks for companies to expand their brand—but only if you’re using it correctly. What started as a stream of stunning photos has evolved into a robust online universe, and simple graphic images are no longer enough to get you noticed in this expansive space. (click to…

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Avoid Web Shame

Do you suffer from Web shame? Many small business owners do. Web shame is when you avoid giving out your website address when asked because your website embarrasses you.  Your site no longer represents your vision and when viewed on a mobile device, it is totally useless.  It’s when you find yourself staring at your…

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Design Challenge: Canva vs. Photoshop

This is the most important virtue for a designer to possess. Discipline is the god of design that governs every aspect of a project… Without it, it is total anarchy, total randomness, pure chaos. Discipline is the attitude that helps us discern right from wrong and guides us to achieve consistency of language in whatever…

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Effective Branding Habits

“You have to set up the narrow parameters that you work in, and then within those, give yourself just enough room to be free and play.” Danielle Krysa – Creative Block: Advice and Projects from 50 Successful Artists (public library)

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Your Business is a Masterpiece, Not a Rough Sketch

“Yes! Hope may with my strong desire keep pace, And I be undeluded, unbetrayed: For if of our affections none find grace In sight of Heaven, then wherefore hath God made The world which we inhabit? Better plea Love cannot have, than that in loving thee Glory to that eternal peace is paid, Who such…

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Creating a Branding System

“Habits scientists say, emerge because the brain is constantly looking for ways to save effort. Left to its own devices, the brain will try almost any routine into a habit, because habits allow our minds to ramp down more often. This effort-saving instinct is a huge advantage.” Charles Duhigg: The Power of Habit – The…

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7 Ways to Brand Yourself

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability…

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5 Reasons Why You Should Not Copy Your Competitor's Website

Inspiration drives us. It makes us realize the potential in each idea or project we have and dares us to be better. When it comes to business, inspiration takes many shapes and forms. Some are inspired by another’s vision or mission and others by the experience they provide to their audience. However, sometimes we get…

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The Right Time to Move On (Redefining Your Brand)

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated…

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