You’re ready to launch your new brand. You’re slinging high gloss, bend-resistant business cards like the Annie Oakley of entrepreneurship. You’re penning letters to the editor on your premium linen letterhead. Your website looks so professional you’re already getting resumes from young go-getters ready to board your train to success. Your forms, manuals, and email – not to mention every single social media platform – bear the mark of your brand beautifully.
Even your office is styled in your brand colors, and your elevator door is proudly emblazoned with your logo writ large.
So you’re done, right?
Maybe. It depends on how committed you are to big boss branding. If you stop now, you’re doing just fine. But with a little more effort, you can add branded panache that will wow your prospects and make your competition weep with envy.