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Branding Archives • Page 5 of 8 • Candelita

Effective Branding Habits

“You have to set up the narrow parameters that you work in, and then within those, give yourself just enough room to be free and play.”

Danielle Krysa – Creative Block: Advice and Projects from 50 Successful Artists (public library)

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Your Business is a Masterpiece, Not a Rough Sketch

“Yes! Hope may with my strong desire keep pace,

And I be undeluded, unbetrayed:

For if of our affections none find grace

In sight of Heaven, then wherefore hath God made

The world which we inhabit? Better plea

Love cannot have, than that in loving thee

Glory to that eternal peace is paid,

Who such divinity to thee imparts

As hallows and makes pure all gentle hearts.

His hope is treacherous only whose love dies

With beauty, which is varying every hour;

But, in chaste hearts uninfluenced by the power

Of outward change, there blooms a deathless flower,

That breathes on earth the air of paradise.”

Michelangelo Buonarroti (1475-1564)

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Creating a Branding System

“Habits scientists say, emerge because the brain is constantly looking for ways to save effort. Left to its own devices, the brain will try almost any routine into a habit, because habits allow our minds to ramp down more often. This effort-saving instinct is a huge advantage.”

Charles Duhigg: The Power of HabitThe Power of Habit: Why We Do What We Do in Life and Business

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7 Ways to Brand Yourself

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water.

Debbie Millman – Brand Thinking and Other Noble Pursuits (public library)

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