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Branding Archives • Page 6 of 8 • Candelita

5 Reasons Why You Should Not Copy Your Competitor’s Website

Inspiration drives us. It makes us realize the potential in each idea or project we have and dares us to be better. When it comes to business, inspiration takes many shapes and forms. Some are inspired by another’s vision or mission and others by the experience they provide to their audience. However, sometimes we get carried away with inspiration and start to mimic exactly what our peers have done.

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The Right Time to Move On (Redefining Your Brand)

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated moment in time. Mastery is not merely a commitment to a goal, but to a curved-line, constant pursuit.

Sarah Lewis in The Rise: Creativity, the Gift of Failure, and the Search for Mastery (public library)

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The Craft of Branding

We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal?

Brad Frost – Return to Craft.

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Design Inspiration From Vintage Valentine’s Day Cards

February 14, 2014 | By | 2 Comments">2 Comments

Today, Valentine’s Day is celebrated in many countries around the world.  It’s hard to ignore it even if you don’t celebrate it.  I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products celebrating a day of love.

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