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Branding Archives • Page 8 of 8 • Candelita

12 Audacious and Creative Branding Ideas

January 10, 2014 | By | No Comments">No Comments

“The story of the Apollo spacesuit is the surprising tale of an unexpected victory: that of Playtex, maker of bras and girdles, over the large military-industrial contractors better positioned to secure the spacesuit contract. This book tells the story of this victory, and analyzes both the Playtex suit — a 21-layer, complex assemblage — and its ‘hard’ competitors. It is the clean lines of the latter that have traditionally captured designers’ imaginations: one noted critic described the AX-3 ‘hard’ suit as ‘the most beautiful thing I have ever seen.’”

– Nicholas De Monchaux. Spacesuit: Fashioning Apollo (Public Library)

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How to Build Your Brand Across Social Media Platforms

January 3, 2014 | By | No Comments">No Comments

“It doesn’t occur to most people that everything is designed — that every building and everything they touch in the world is designed.”

Bill Moggridge –Brand Thinking and Other Noble Pursuits (public library)

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Be Proud of Your Website!

December 27, 2013 | By | No Comments">No Comments

While other great designers have created cool posters, beautiful book covers, and powerful logos, Milton Glaser has actually lifted this age he inhabits. Because of his integrity and his vision, he has enabled us all to walk on higher ground, and it is that for which we should be especially grateful.

–Milton Glaser, How to Think Like a Great Graphic Designer (public library)

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10 Tips For Hassle-Free Online Branding

December 13, 2013 | By | 8 Comments">8 Comments

The things people put on display inevitably generate a kind of inertia. In a world where we now have extraordinarily efficient ways of communicating and displaying, the question of who you are becomes incredibly complicated.

I think that brands are a part of this. When you surround yourself with certain kinds of objects, they become a public statement about who you are. There are hundreds of choices that are necessary to fill out your life with objects and things, and I think that requires an inner logic as well.

Maybe the modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives.

-Malcolm Gladwell – Brand Thinking and Other Noble Pursuits (public library)

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