Business visioning

What the flexible designer learns from clients

During my Fabricant Way interview with Matt Dilling of Lite Brite Neon Studio,  He described his clients as “teachers who…help change our view on the medium, change our view on our technique, and change our view of the world around us.” Do you listen to what they tell you about their unique project and then…

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Thought experiments for developing your brand personality

Think back over your life and pinpoint that one person who stands out head and shoulders above the rest. You’re looking for the person who has superglued herself to your psyche – through her inventive fashion choices or rallying laughter, her ability to always find the best in others or her knack for seeing the…

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How 6 Brooklyn entrepreneurs brought their business ideas to life

What do the owners of a boutique lingerie shop, a recycler of reclaimed vinyl, a lending library visionary, a real-life Willy Wonka, and a neon artist have in common? Tweet More than you might think, and the common threads that ran through our interviews with the modern-era fabricants can teach creatives valuable lessons on bringing…

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5 times visualization can empower entrepreneurs

In 1996, Israeli author and politician Natan Sharansky beat the chess world champion Garry Kasparov. He’d gained his chess expertise during nine years in a Soviet prison, and he did so without the benefit of a chessboard or a partner. Rather, he’d spent those years visualizing himself practicing to oust the standing champion. Likewise, research…

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Just right business vision

I’ve talked before about the importance of having a clear business vision. But is it possible to have a vision that’s too focused? When business vision turns into tunnel vision, it’s possible for even the most insightful entrepreneurs to miss out on opportunities for growth and progress. A focus that is too narrow limits our…

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How can I improve my brand strategy?

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Use these 6 WordPress plugins to reach your business goals

Whether you’re the owner of a brick-and-mortar chocolate factory in Bushwick or a perfumery in the cloud, your business success depends on two foundational goals: optimizing the operational efficiency of your business and promoting its growth. When you increase your business’ operational efficiency, you save time and, by extension, money. When you promote your business’…

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Business visioning turns struggles into opportunities

How do you know if you’ve done something right? I have a friend who refuses to attempt a recipe from a cookbook that has no pictures. “How will I know I did it right if I don’t have something to compare it to?” Sure, she could taste it, but I understand her concern, especially when…

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