Design

Modern visual storytelling lessons from an ancient expert

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Fabulous FREE downloads for better business organization

Design is all about order – glorious order! But there is some truth in the old saying about creative minds being messy minds. After all, whether you’re a designer or baker of whimsical cupcakes, if you’re a creative entrepreneur, your mind is (hopefully) filled to overflowing with a constant stream of brilliant ideas. So how…

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Understanding the genesis of design trends

Where do design trends come from? We designers certainly spark our fair share. And designers, in turn, are influenced by other artists, by entertainers, by fashion and music. We’re influenced by preferences and pop culture. But the influence goes deeper. When we as people respond to Beyonce’s new video or to Apple’s new iPhone, it’s…

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How can I improve my brand strategy?

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Use design thinking to improve your business

You are a designer. I can hear some protests now. You might argue that you’re not a designer. You’re a baker or a marketer or the owner of a small retail shop. After all, design is something professional designers do. Engineers. Inventors. Architects. Nevertheless, you are a designer.

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3 clever tools busy designers can't live without

Achieving success as a designer in a crowded market is enough to make any graphic artist giddy. You’ve put in the time. You’ve earned a reputation for professionalism, skill, and ingenuity. You’ve got more projects lined up than you know what to do with. Which is the only real drawback to success. And it can…

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Website design: set the stage for your brand's story

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…

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You can't build a timeless brand without timeless values

Brand identities fall into two main categories: the ones we remember and the ones we don’t. The difference is sometimes mistakenly attributed to superficial elements like colors, fonts, and asset packages. We might look at the bright red of Coca-Cola and say, “It’s that unmistakable red. It really catches the eye.” Or when explaining the…

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Brand Your Dream Life On Pinterest

Pinterest is my absolute favorite time warp. You can visit this website with the intention of spending a few extra minutes and not come up for air until hours later—and somehow, you’re okay with it! There’s something very special about that kind of space. Not to mention the beauty of it. It’s loveliness and style…

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The Fabricant Way: Fine & Raw Chocolate

Daniel Sklaar is the founder of Fine and Raw Chocolate in Bushwick, New York (Also known as the Willy Wonka of Bushwick!). In this episode, Daniel shares his journey from a corporate job to a chocolate maker and how the beginnings at his studio kitchen in Williamsburg and the support of his family and loved…

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