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Design Archives • Page 3 of 4 • Candelita

3 clever tools busy designers can’t live without

Achieving success as a designer in a crowded market is enough to make any graphic artist giddy. You’ve put in the time. You’ve earned a reputation for professionalism, skill, and ingenuity. You’ve got more projects lined up than you know what to do with.

Which is the only real drawback to success. And it can be a biggie.

Identifying brilliant ideas and bringing them into the world is one thing. Managing all of the moving parts of a project (or multiple projects) is another thing entirely.

With our tendency towards non-linear thinking, timelines can spiral easily. Our propensity towards losing ourselves in the creative process might lead us to spend more time hunkered down over the drawing board than communicating with clients.

So how can busy designers like you and me keep all the plates spinning? I’ve got a few tools that help me keep projects moving forward fluidly. Read More

Website design: set the stage for your brand’s story

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals.

By the end of a powerful show, the audience has aligned themselves with the story; they’ve become a part of it. Newly converted advocates go home to tell their family and friends that if they are only going to watch one performance this year, choose this one. Read More

You can’t build a timeless brand without timeless values

Brand identities fall into two main categories: the ones we remember and the ones we don’t.

The difference is sometimes mistakenly attributed to superficial elements like colors, fonts, and asset packages.

We might look at the bright red of Coca-Cola and say, “It’s that unmistakable red. It really catches the eye.”

Or when explaining the power of Chanel’s brand, we may reference the bold lines of the company’s iconic logo.

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Brand Your Dream Life On Pinterest

March 17, 2015 | By | 5 Comments">5 Comments

Pinterest is my absolute favorite time warp. You can visit this website with the intention of spending a few extra minutes and not come up for air until hours later—and somehow, you’re okay with it! There’s something very special about that kind of space. Not to mention the beauty of it. It’s loveliness and style and inspiration in every square inch.

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