Social Media

Modern visual storytelling lessons from an ancient expert

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Tweet Your Way to Fame

When Twitter first came on the scene, I don’t think anyone could have predicted the way it would change the business landscape. Back then it was like a simple, short messaging service, and reducing your story to 140 characters became an art form and a fan favorite. Gradually, Twitter grew from posts about people’s daily…

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Brand Your Dream Life On Pinterest

Pinterest is my absolute favorite time warp. You can visit this website with the intention of spending a few extra minutes and not come up for air until hours later—and somehow, you’re okay with it! There’s something very special about that kind of space. Not to mention the beauty of it. It’s loveliness and style…

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Be Human on Facebook

If we remember back to the original days of Facebook, you can recall that it was simply a way for humans to connect with other humans. Advertisements and company pages weren’t really on the menu back then. Instead the network was more about showing who you were as a person—your likes, your dislikes, photos from…

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A Gimp + Instagram mini workshop.

Happy Friday! Last week I shared with you some tips on how to make Instagram work for your brand and stand out from the crowd: Be Famous on Instagram. You guys really seemed to dig it so I decided to take it a step further and help you get started on Instagram with the 100%…

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Be Famous on Instagram

Instagram is one of the most powerful social media networks for companies to expand their brand—but only if you’re using it correctly. What started as a stream of stunning photos has evolved into a robust online universe, and simple graphic images are no longer enough to get you noticed in this expansive space. (click to…

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Visualizing Your Social Brand

It’s really important to take steps back every now and then. Especially when you feel like you are getting caught up in a vortex and you are not making choices for yourself but just reacting to the way people act around you. — Jonathan Harris

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The Modern Rules of Branding & Web Design

In addition to teaching us what to do when evaluating a claim to knowledge, any good baloney detection kit must also teach us what not to do. It helps us recognize the most common and perilous fallacies of logic and rhetoric. Many good examples can be found in religion and politics, because their practitioners are…

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What Kinky Boots can teach us about Rebranding

”The factory that started the century providing a range of footwear for men will go into the next century providing footwear for… a range of men.” Charlie Prince -describing his plans to make boots for drag queens, Kinky Boots (Public Library) Change is inevitable. Change is a great opportunity for better and new things to…

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