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Press & News

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3 Reasons Why Web Design Is the Domain of Your Entire Company

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Your website is the central hub of the digital presence of your company, yet many companies delegate web design to the marketing department, expecting a small, highly specialized group to present the collective capital of the company in a compelling and actionable way.

Without involving other groups, your website will likely be a beautiful interface that doesn’t work for your sales department, fails to deliver the right message or makes it harder for your audience to pass through your sales funnel and offers.

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Resources for Women Who Want to Break Into Tech

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Working in the male-dominated technology industry can be pretty lonely. But just because you’re an independent woman, it doesn’t mean you have to go it alone. More and more, women in technology are tapping into their communities to get projects off the ground.

Take Liz Salcedo, who invented Everpurse. Instead of going after venture capital (87 percent of which is going to all-male teams), she took her project to the community. Her collaborative approach paid off when she nearly tripled her funding goal of $100,000 on Kickstarter.

This is just one example of how women connect, collaborate and succeed in tech.

Having a network and an array of options to launch your next project is not only important but also easier than ever before. These are just a few examples of how extraordinary organizations, created and led by women to help other women succeed in their businesses, are changing the face of the new tech world.

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Biz Ladies: How to Pull Off a Stress-Free Collaboration

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There’s no shortage of tools and resources to help you pull off a team effort, but successful collaborations require you to use all of your communication skills as well. Jennifer Dopazo, founder of branding and graphic design studio Candelita, joins us today to share how you can avoid derailing your next collaboration with misunderstandings and miscommunication with five simple, key elements. -Stephanie

 Read the full post after the jump…

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3 Ways To Get Your Audience To Take Action On Your Website

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All of us have a website (or at least I hope we do!)

But not all of us have a successful website… i.e. people come to your website and then they click off it without doing any of the things you want them to do (when I say ‘people’, I basically mean every single person that lands on your site!). Arghhh so annoying!

There are obviously lots of reasons for this, including the fact that maybe some people may land on your site by accident and aren’t remotely interested in what you have to offer, and that’s totally fine.

But there are simple things we can do to turn our website into a raving success, by getting visitors to take the action that we want them to take.

So in this week’s video Jen Dopazo, founder of Candelita shares 3 things you can do to create more success on your site.

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Awards

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The Blue Hours by Lillian Ann Slugocki
Category: Publication Design

09/26/13  American Graphic Design Awards 2013 Honors Jennifer Dopazo of New York City Design Studio Candelita


 

Speaking Engagements

International Guest Lecturer | 2013 | 2014
#edcd. I Design and Digital Culture Meeting
Medialab Prado. Madrid, Spain.

Featured Guest Speaker | 2013
Parsons The New School for Design.
New York, New York. USA

Artists Mentor | 2013
Interactivos?’13
Medialab Prado. Madrid, Spain

International Guest Lecturer | 2013
Libre Graphics Meeting.
Medialab Prado. Madrid, Spain.

Featured Guest Lecturer | 2013
La Noche de los Libros.
Madrid, Spain.

Instructor & Creator | 2010
Textiles Interactivos Workshop.
Escuelab. Lima, Peru.

Instructor & Creator | 2010
Interfaz Virtual, Interfaz Física Workshop.
Fundación Telefónica. Lima, Peru.

International Guest Lecturer | 2010
Soft Borders Conference.
Upgrade! São Paulo, Brazil

Featured Artist | 2010
Build Your Own World.
01SJ Biennial. San Jose, USA.

Featured Guest Collaborator | 2010
Interactivos?’10.
Medialab Prado. Madrid, Spain.

Featured Guest Lecturer | 2010
Escuela de Arte 10. Madrid, España.

Featured Guest Lecturer and Coordinator | 2010
Sprint of translation into Spanish of Inkscape Manual and Collaborative Futures FLOSS Manuals.
Medialab Prado. Madrid, Spain.

Featured International Guest Lecturer | 2009
Presentation of FLOSS Manuals and Digital Foundations. Plasma Conference.
Lima, Perú.

Featured Guest Lecturer | 2009
Presentation of FLOSS Manuals and Digital Foundations Medialab Prado.
Madrid, Spain.

International Guest Artist | 2009
I Free Culture Forum.
Barcelona, Spain.

Featured Installation | 2009
Fontis (interactive video installation).
The Banff Centre. Alberta, Canada.

Artist in Residence | 2009
BNMI Co-production Residency: Almost Perfect. The Banff Centre.
Alberta, Canada.

Featured Artist | 2009
Tikos (numeral electronic plush toys) exhibited at MFADT Design & Technology Symposium.
New York, New York.

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