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Branding Archives • Page 3 of 4 • Candelita

The Craft of Branding

We as creators have a decision to make. Do we want to be 90% of noise, or do we want to be the 10% of signal?

Brad Frost – Return to Craft.

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Design Inspiration From Vintage Valentine’s Day Cards

February 14, 2014 | By | 2 Comments">2 Comments

Today, Valentine’s Day is celebrated in many countries around the world.  It’s hard to ignore it even if you don’t celebrate it.  I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products celebrating a day of love.

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A (Short) Branding History

January 24, 2014 | By | No Comments">No Comments

“The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water.”

Debbie Millman – Brand Thinking and Other Noble Pursuits (public library)

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What Kinky Boots can teach us about Rebranding

January 16, 2014 | By | No Comments">No Comments

”The factory that started the century providing a range of footwear for men will go into the next century providing footwear for… a range of men.”

Charlie Prince -describing his plans to make boots for drag queens, Kinky Boots (Public Library)

Change is inevitable. Change is a great opportunity for better and new things to come. Change can lead to re-imagining your offerings and your brand. When it’s time for you to tweak what you offer, how you present it or who you serve, alway, always, keep your audience in the know.

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