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Business Archives • Candelita

Taking your new business strategy into the new year

December 18, 2016 | By | No Comments">No Comments

Even the best laid plans can unravel. And when they do, it’s easy to trip over the loose strings. Worse, good intentions can sometimes blind us to missteps, impeding our ability to anticipate bumps in the road.

How can a savvy entrepreneur with a thoughtfully designed business roadmap stay on track in the new year?

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Discovering that one big happy business strategy you’ve been dreaming of

December 4, 2016 | By | No Comments">No Comments

Over the past few weeks, we’ve looked at how you can use the discovery process to gain a better understanding of your business’ internal processes and mechanisms, the revenue models, audiences, and markets that suit your business objectives, and the strategies that have proven most (and least) effective in reaching those goals.

However, a huge pile of data can actually slow your progress if it’s too cumbersome. Critical observations can be buried when you attempt to take a holistic view of the information you’ve gathered. That’s why the final phase of discovery is sorting through that data to discover the key takeaways and craft an actionable plan for moving forward.

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Discovering your go-to brand strategies and tactics

November 20, 2016 | By | No Comments">No Comments

How would you rate your current marketing strategy? If you’re like many small business owners, you haven’t had time yet to sit down and develop a strategy at all.

It may be that even without a business strategy, your business is moving along at a respectable pace. But if that’s the case, how much more successful would your brand be if you took the time to plan your growth?

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Discovering your ideal market position

November 6, 2016 | By | No Comments">No Comments

Brands do not operate in a vacuum – or at least, most brands don’t. If they did, there’d be no need for branding at all. People would recognize the products you produce and sell as entirely unique and innovative, and the brand name that you so painstakingly chose and trademarked would become the default name for all future iterations of the product created by competitors.

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