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Entrepreneur.com Archives • Candelita

3 Reasons Why Web Design Is the Domain of Your Entire Company

Your website is the central hub of the digital presence of your company, yet many companies delegate web design to the marketing department, expecting a small, highly specialized group to present the collective capital of the company in a compelling and actionable way.

Without involving other groups, your website will likely be a beautiful interface that doesn’t work for your sales department, fails to deliver the right message or makes it harder for your audience to pass through your sales funnel and offers.

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mautic is open source marketing automation
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