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Pivot Archives • Candelita

What Kinky Boots can teach us about Rebranding

January 16, 2014 | By | No Comments">No Comments

”The factory that started the century providing a range of footwear for men will go into the next century providing footwear for… a range of men.”

Charlie Prince -describing his plans to make boots for drag queens, Kinky Boots (Public Library)

Change is inevitable. Change is a great opportunity for better and new things to come. Change can lead to re-imagining your offerings and your brand. When it’s time for you to tweak what you offer, how you present it or who you serve, alway, always, keep your audience in the know.

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