Posts Tagged ‘Web Development’

Modern visual storytelling lessons from an ancient expert

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Yes. Even you need a business website.

It’s hard to imagine, but as of 2015, 1 in 2 small businesses still have no business website. The reasons given for this oversight may appear varied at first glance: People don’t find me online. People don’t use Google for the sorts of merchandise/services I offer. People already know about my business. All of my…

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Website design: set the stage for your brand's story

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…

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Use these 6 WordPress plugins to reach your business goals

Whether you’re the owner of a brick-and-mortar chocolate factory in Bushwick or a perfumery in the cloud, your business success depends on two foundational goals: optimizing the operational efficiency of your business and promoting its growth. When you increase your business’ operational efficiency, you save time and, by extension, money. When you promote your business’…

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Be Proud of Your Website!

While other great designers have created cool posters, beautiful book covers, and powerful logos, Milton Glaser has actually lifted this age he inhabits. Because of his integrity and his vision, he has enabled us all to walk on higher ground, and it is that for which we should be especially grateful. –Milton Glaser, How to…

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