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The Design Blog

Creating a Branding System

“Habits scientists say, emerge because the brain is constantly looking for ways to save effort. Left to its own devices, the brain will try almost any routine into a habit, because habits allow our minds to ramp down more often. This effort-saving instinct is a huge advantage.”

Charles Duhigg: The Power of HabitThe Power of Habit: Why We Do What We Do in Life and Business

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7 Ways to Brand Yourself

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability to register and protect a brand marker so that a similar icon couldn’t be used by any other company. In addition to clinching trademark number 1, Bass’s trailblazing history includes its appearances in Édouard Manet’s 1882 masterpiece A Bar at the Folies-Bergère and Pablo Picasso’s 1912 painting Bouteille de Bass et Guitare, ostensibly providing the brand with the cultural distinction of “first product placement.” … A little more than a century later, we are living in a world with over one hundred brands of bottled water.

Debbie Millman – Brand Thinking and Other Noble Pursuits (public library)

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The True Meaning of Collaboration

It took a little while for us to figure out, like in any relationship, how to talk about [our creative differences] without taking it personally, and how to end up coming to the best creative conclusion. … We managed to figure out a system, with structure, and then stick to that — so it took the pressure off, so we could make collaborative decisions in an easier way.

Design Matters with Debbie Millman: Caroline Paul and Wendy MacNaughton

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Overcoming Tech Barriers

March 28, 2014 | By | 2 Comments">2 Comments

Draw an imaginary map.

Put a goal mark on the map where you want to go.

Go walking on an actual street according to your map.

If there is no street where it should be according to the map, make one by putting the obstacles aside.

When you reach the goal, ask the name of the city and give flowers to the first person you meet.

The map must be followed exactly, or the event has to be dropped altogether.

Ask your friends to write maps.

Give your friends maps.

1962 summer

Yoko Ono – Grapefruit: A Book of Instructions and Drawings by Yoko Ono (public library)

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