A transcendent marketing stunt: Van Gogh’s AirBnB listing
March 6, 2016 | By Jennifer Dopazo | No Comments">No Comments
More than a marketing stunt
You’ve probably seen the AirBnB listing created by the advertising agency Leo Burnett for a unique Art Institute of Chicago marketing campaign. It’s a live-in work of art.
The apartment in question is in Chicago’s River North neighborhood, and the room is an exquisite recreation of Van Gogh’s painting ‘The Bedroom’. While The Drum calls the feat a “marketing stunt,” I think we can all agree that the effort and craftsmanship committed to this endeavor transcends marketing.
