Posts by Jennifer Dopazo

Visualizing Your Social Brand

It’s really important to take steps back every now and then. Especially when you feel like you are getting caught up in a vortex and you are not making choices for yourself but just reacting to the way people act around you. — Jonathan Harris

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Building a Website – The Easy Way

There’s a certain amount of intuitive thinking that goes into everything. It’s so hard to describe how things happen intuitively. I can describe it as a computer and a slot machine. I have a pile of stuff in my brain, a pile of stuff from all the books I’ve read and all the movies I’ve…

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Effective Branding Habits

“You have to set up the narrow parameters that you work in, and then within those, give yourself just enough room to be free and play.” Danielle Krysa – Creative Block: Advice and Projects from 50 Successful Artists (public library)

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The Sweet Spot

Poetry seems to have priced itself out of a job; sadly, it often handles few materials of significance and addresses a tiny audience. Literary fiction is scarcely published; it’s getting to be like conceptual art — all the unknown writer can do is tell people about his work, and all they can say is, “good…

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Your Business is a Masterpiece, Not a Rough Sketch

“Yes! Hope may with my strong desire keep pace, And I be undeluded, unbetrayed: For if of our affections none find grace In sight of Heaven, then wherefore hath God made The world which we inhabit? Better plea Love cannot have, than that in loving thee Glory to that eternal peace is paid, Who such…

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Creating a Branding System

“Habits scientists say, emerge because the brain is constantly looking for ways to save effort. Left to its own devices, the brain will try almost any routine into a habit, because habits allow our minds to ramp down more often. This effort-saving instinct is a huge advantage.” Charles Duhigg: The Power of Habit – The…

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7 Ways to Brand Yourself

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability…

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The True Meaning of Collaboration

It took a little while for us to figure out, like in any relationship, how to talk about [our creative differences] without taking it personally, and how to end up coming to the best creative conclusion. … We managed to figure out a system, with structure, and then stick to that — so it took…

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Overcoming Tech Barriers

Draw an imaginary map. Put a goal mark on the map where you want to go. Go walking on an actual street according to your map. If there is no street where it should be according to the map, make one by putting the obstacles aside. When you reach the goal, ask the name of…

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