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How a long-lasting relationship with your web designer helps your business

By Jennifer Dopazo | January 6, 2017

Should old acquaintance be forgot,and never brought to mind? Should old acquaintance be forgot, and old lang syne? As the old year drew to a close and a new year began, many of us were clinking together champagne flutes while singing along with the traditional New Year’s melody Auld Lang Syne. The song, written more…

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Taking your new business strategy into the new year

By Jennifer Dopazo | December 18, 2016

Even the best laid plans can unravel. And when they do, it’s easy to trip over the loose strings. Worse, good intentions can sometimes blind us to missteps, impeding our ability to anticipate bumps in the road. How can a savvy entrepreneur with a thoughtfully designed business roadmap stay on track in the new year?

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Discovering that one big happy business strategy you’ve been dreaming of

Discovering that one big happy business strategy you’ve been dreaming of

By Jennifer Dopazo | December 4, 2016

Over the past few weeks, we’ve looked at how you can use the discovery process to gain a better understanding of your business’ internal processes and mechanisms, the revenue models, audiences, and markets that suit your business objectives, and the strategies that have proven most (and least) effective in reaching those goals. However, a huge…

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Discovering your go-to brand strategies and tactics

By Jennifer Dopazo | November 20, 2016

How would you rate your current marketing strategy? If you’re like many small business owners, you haven’t had time yet to sit down and develop a strategy at all. It may be that even without a business strategy, your business is moving along at a respectable pace. But if that’s the case, how much more…

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Jen´s skills are an invaluable blend of interactive and print knowledge, creativity and strategy plus the maturity to work within our sophisticated culture

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CHERI DANNELS

THE NEW YORK TIMES NEWS SERVICE & SYNDICATION