Branding

Be Human on Facebook

If we remember back to the original days of Facebook, you can recall that it was simply a way for humans to connect with other humans. Advertisements and company pages weren’t really on the menu back then. Instead the network was more about showing who you were as a person—your likes, your dislikes, photos from…

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The Fabricant Way: Fine & Raw Chocolate

Daniel Sklaar is the founder of Fine and Raw Chocolate in Bushwick, New York (Also known as the Willy Wonka of Bushwick!). In this episode, Daniel shares his journey from a corporate job to a chocolate maker and how the beginnings at his studio kitchen in Williamsburg and the support of his family and loved…

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A Gimp + Instagram mini workshop.

Happy Friday! Last week I shared with you some tips on how to make Instagram work for your brand and stand out from the crowd: Be Famous on Instagram. You guys really seemed to dig it so I decided to take it a step further and help you get started on Instagram with the 100%…

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Be Famous on Instagram

Instagram is one of the most powerful social media networks for companies to expand their brand—but only if you’re using it correctly. What started as a stream of stunning photos has evolved into a robust online universe, and simple graphic images are no longer enough to get you noticed in this expansive space. (click to…

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Avoid Web Shame

Do you suffer from Web shame? Many small business owners do. Web shame is when you avoid giving out your website address when asked because your website embarrasses you.  Your site no longer represents your vision and when viewed on a mobile device, it is totally useless.  It’s when you find yourself staring at your…

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Design Challenge: Canva vs. Photoshop

This is the most important virtue for a designer to possess. Discipline is the god of design that governs every aspect of a project… Without it, it is total anarchy, total randomness, pure chaos. Discipline is the attitude that helps us discern right from wrong and guides us to achieve consistency of language in whatever…

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Effective Branding Habits

“You have to set up the narrow parameters that you work in, and then within those, give yourself just enough room to be free and play.” Danielle Krysa – Creative Block: Advice and Projects from 50 Successful Artists (public library)

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Your Business is a Masterpiece, Not a Rough Sketch

“Yes! Hope may with my strong desire keep pace, And I be undeluded, unbetrayed: For if of our affections none find grace In sight of Heaven, then wherefore hath God made The world which we inhabit? Better plea Love cannot have, than that in loving thee Glory to that eternal peace is paid, Who such…

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Creating a Branding System

“Habits scientists say, emerge because the brain is constantly looking for ways to save effort. Left to its own devices, the brain will try almost any routine into a habit, because habits allow our minds to ramp down more often. This effort-saving instinct is a huge advantage.” Charles Duhigg: The Power of Habit – The…

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7 Ways to Brand Yourself

The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability…

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