Branding

5 Reasons Why You Should Not Copy Your Competitor's Website

Inspiration drives us. It makes us realize the potential in each idea or project we have and dares us to be better. When it comes to business, inspiration takes many shapes and forms. Some are inspired by another’s vision or mission and others by the experience they provide to their audience. However, sometimes we get…

Read More

The Right Time to Move On (Redefining Your Brand)

Mastery requires endurance. Mastery, a word we don’t use often, is not the equivalent of what we might consider its cognate — perfectionism — an inhuman aim motivated by a concern with how others view us. Mastery is also not the same as success — an event-based victory based on a peak point, a punctuated…

Read More

Design Inspiration From Vintage Valentine's Day Cards

Today, Valentine’s Day is celebrated in many countries around the world.  It’s hard to ignore it even if you don’t celebrate it.  I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products…

Read More

The Modern Rules of Branding & Web Design

In addition to teaching us what to do when evaluating a claim to knowledge, any good baloney detection kit must also teach us what not to do. It helps us recognize the most common and perilous fallacies of logic and rhetoric. Many good examples can be found in religion and politics, because their practitioners are…

Read More

A (Short) Branding History

“The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability…

Read More

What Kinky Boots can teach us about Rebranding

”The factory that started the century providing a range of footwear for men will go into the next century providing footwear for… a range of men.” Charlie Prince -describing his plans to make boots for drag queens, Kinky Boots (Public Library) Change is inevitable. Change is a great opportunity for better and new things to…

Read More

12 Audacious and Creative Branding Ideas

“The story of the Apollo spacesuit is the surprising tale of an unexpected victory: that of Playtex, maker of bras and girdles, over the large military-industrial contractors better positioned to secure the spacesuit contract. This book tells the story of this victory, and analyzes both the Playtex suit — a 21-layer, complex assemblage — and…

Read More