Posts Tagged ‘Branding’

A (Short) Branding History

“The word “brand” is derived from the Old Norse word brandr, which means “to burn by fire.” … In 1876, after the United Kingdom passed the Trade Mark Registration Act, Bass Ale became the first trademarked brand in the world after submitting its now-quintessential red triangle for trademark status. The act gave businesses the ability…

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What Kinky Boots can teach us about Rebranding

”The factory that started the century providing a range of footwear for men will go into the next century providing footwear for… a range of men.” Charlie Prince -describing his plans to make boots for drag queens, Kinky Boots (Public Library) Change is inevitable. Change is a great opportunity for better and new things to…

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12 Audacious and Creative Branding Ideas

“The story of the Apollo spacesuit is the surprising tale of an unexpected victory: that of Playtex, maker of bras and girdles, over the large military-industrial contractors better positioned to secure the spacesuit contract. This book tells the story of this victory, and analyzes both the Playtex suit — a 21-layer, complex assemblage — and…

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Be Proud of Your Website!

While other great designers have created cool posters, beautiful book covers, and powerful logos, Milton Glaser has actually lifted this age he inhabits. Because of his integrity and his vision, he has enabled us all to walk on higher ground, and it is that for which we should be especially grateful. –Milton Glaser, How to…

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10 Tips For Hassle-Free Online Branding

The things people put on display inevitably generate a kind of inertia. In a world where we now have extraordinarily efficient ways of communicating and displaying, the question of who you are becomes incredibly complicated. I think that brands are a part of this. When you surround yourself with certain kinds of objects, they become…

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