Posts Tagged ‘business visioning’

Learn how effective your current website is via discovery

If you’ve ever gone to the grocery store without a list, you know the dangers of making decisions without a roadmap. Generally, you wind up buying yet another can of green beans to add to your dusty canned goods collection while forgetting to pick up the one thing that you really needed. You make an…

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What’s the ROI on your brand’s website design?

Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…

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Taking your new business strategy into the new year

Even the best laid plans can unravel. And when they do, it’s easy to trip over the loose strings. Worse, good intentions can sometimes blind us to missteps, impeding our ability to anticipate bumps in the road. How can a savvy entrepreneur with a thoughtfully designed business roadmap stay on track in the new year?

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Discovering your go-to brand strategies and tactics

How would you rate your current marketing strategy? If you’re like many small business owners, you haven’t had time yet to sit down and develop a strategy at all. It may be that even without a business strategy, your business is moving along at a respectable pace. But if that’s the case, how much more…

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Discovering your ideal market position

Brands do not operate in a vacuum – or at least, most brands don’t. If they did, there’d be no need for branding at all. People would recognize the products you produce and sell as entirely unique and innovative, and the brand name that you so painstakingly chose and trademarked would become the default name…

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What the flexible designer learns from clients

During my Fabricant Way interview with Matt Dilling of Lite Brite Neon Studio,  He described his clients as “teachers who…help change our view on the medium, change our view on our technique, and change our view of the world around us.” Do you listen to what they tell you about their unique project and then…

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Thought experiments for developing your brand personality

Think back over your life and pinpoint that one person who stands out head and shoulders above the rest. You’re looking for the person who has superglued herself to your psyche – through her inventive fashion choices or rallying laughter, her ability to always find the best in others or her knack for seeing the…

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How 6 Brooklyn entrepreneurs brought their business ideas to life

What do the owners of a boutique lingerie shop, a recycler of reclaimed vinyl, a lending library visionary, a real-life Willy Wonka, and a neon artist have in common? Tweet More than you might think, and the common threads that ran through our interviews with the modern-era fabricants can teach creatives valuable lessons on bringing…

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