Posts Tagged ‘business visioning’

Learn how effective your current website is via discovery

If you’ve ever gone to the grocery store without a list, you know the dangers of making decisions without a roadmap. Generally, you wind up buying yet another can of green beans to add to your dusty canned goods collection while forgetting to pick up the one thing that you really needed. You make an…

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What’s the ROI on your brand’s website design?

Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…

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Taking your new business strategy into the new year

Even the best laid plans can unravel. And when they do, it’s easy to trip over the loose strings. Worse, good intentions can sometimes blind us to missteps, impeding our ability to anticipate bumps in the road. How can a savvy entrepreneur with a thoughtfully designed business roadmap stay on track in the new year?

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Discovering your go-to brand strategies and tactics

How would you rate your current marketing strategy? If you’re like many small business owners, you haven’t had time yet to sit down and develop a strategy at all. It may be that even without a business strategy, your business is moving along at a respectable pace. But if that’s the case, how much more…

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Discovering your ideal market position

Brands do not operate in a vacuum – or at least, most brands don’t. If they did, there’d be no need for branding at all. People would recognize the products you produce and sell as entirely unique and innovative, and the brand name that you so painstakingly chose and trademarked would become the default name…

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Discovering an audience that’ll love you

Imagine going out for drinks with someone who spends the entire evening talking about himself. No matter how much he has to offer, if he doesn’t seem interested in learning about you, your life, and your values, it’s unlikely you’ll be interested in spending another evening in his company. It’s easy for an enthusiastic business…

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Discovering a sustainable revenue model

Has the rising cost of gas had a negative impact on your business’ profits? Have you realized with dismay that your market has become overrun (and your profits been dashed) by copycat competitors? Or have you had the bewildering realization that your business is growing faster than you’re able to support it?

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Discovering the internal factors that impact your business

When the economy takes a nosedive, you may discover that your wildly popular cafe transforms into a lonely hole in the wall. If your brilliant app gets knocked off the app store’s featured list because fans have moved on to the next best thing, your startup will feel the loss financially. And if your competition…

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