Posts Tagged ‘Websites’
Designing a website that manifests your brand narrative
Have you taken a look at my recent chat with Laurie DiBiagio, the artist behind the brand Sirena + the Sea? Let’s just say that Laurie is a model for creating a web presence that manifests its brand. It takes only a glance at her site to get a sense that you know what she and her…
Read MoreLearn how effective your current website is via discovery
If you’ve ever gone to the grocery store without a list, you know the dangers of making decisions without a roadmap. Generally, you wind up buying yet another can of green beans to add to your dusty canned goods collection while forgetting to pick up the one thing that you really needed. You make an…
Read MoreWhat’s the ROI on your brand’s website design?
Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…
Read MoreHow a long-lasting relationship with your web designer helps your business
Should old acquaintance be forgot,and never brought to mind? Should old acquaintance be forgot, and old lang syne? As the old year drew to a close and a new year began, many of us were clinking together champagne flutes while singing along with the traditional New Year’s melody Auld Lang Syne. The song, written more…
Read MoreYes. Even you need a business website.
It’s hard to imagine, but as of 2015, 1 in 2 small businesses still have no business website. The reasons given for this oversight may appear varied at first glance: People don’t find me online. People don’t use Google for the sorts of merchandise/services I offer. People already know about my business. All of my…
Read MoreWebsite design: set the stage for your brand’s story
On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…
Read MoreUse these 6 WordPress plugins to reach your business goals
Whether you’re the owner of a brick-and-mortar chocolate factory in Bushwick or a perfumery in the cloud, your business success depends on two foundational goals: optimizing the operational efficiency of your business and promoting its growth. When you increase your business’ operational efficiency, you save time and, by extension, money. When you promote your business’ growth, you increase…
Read MoreBe Proud of Your Website!
While other great designers have created cool posters, beautiful book covers, and powerful logos, Milton Glaser has actually lifted this age he inhabits. Because of his integrity and his vision, he has enabled us all to walk on higher ground, and it is that for which we should be especially grateful. –Milton Glaser, How to…
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