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Jennifer Dopazo, Author at Candelita - Page 7 of 14

How to Build Your Brand Across Social Media Platforms

January 3, 2014 | By | No Comments">No Comments

“It doesn’t occur to most people that everything is designed — that every building and everything they touch in the world is designed.”

Bill Moggridge -Brand Thinking and Other Noble Pursuits (public library)

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Be Proud of Your Website!

December 27, 2013 | By | No Comments">No Comments

While other great designers have created cool posters, beautiful book covers, and powerful logos, Milton Glaser has actually lifted this age he inhabits. Because of his integrity and his vision, he has enabled us all to walk on higher ground, and it is that for which we should be especially grateful.

–Milton Glaser, How to Think Like a Great Graphic Designer (public library)

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Finding the Perfect Font

December 20, 2013 | By | One Comment">One Comment

“I think it is generally agreed that picture writing was the beginning of our lettering. You might wish to communicate something to someone at a distance. If you have no letters or none common both to you & your correspondent, what else can you do but draw a picture? — the language of pictures is common to all. After a time your pictures are used to signify words and not simply things, and as the system develops and communications become more precise, the pictures become simpler and simpler, more & more conventional, and they come to signify single sounds rather than whole words. And the pictures, by now, have ceased to be pictures. They are, by now, hardly recognizable as representations of things: they are conventional signs, & their pictorial origin is forgotten.”

–Eric Gill, An Essay on Typography, 1936 (public library)

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10 Tips For Hassle-Free Online Branding

December 13, 2013 | By | 7 Comments">7 Comments

The things people put on display inevitably generate a kind of inertia. In a world where we now have extraordinarily efficient ways of communicating and displaying, the question of who you are becomes incredibly complicated.

I think that brands are a part of this. When you surround yourself with certain kinds of objects, they become a public statement about who you are. There are hundreds of choices that are necessary to fill out your life with objects and things, and I think that requires an inner logic as well.

Maybe the modern version of introspection is the sum total of all those highly individualized choices that we make about the material content of our lives.

-Malcolm Gladwell - Brand Thinking and Other Noble Pursuits (public library)

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