Audience Building

What’s the ROI on your brand’s website design?

Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…

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The Fabricant Way: Mellow Pages

Matt Nelson is one of the founders of Mellow Pages, an independently-run library & reading room in Bushwick. In this episode Matt shares with us how the idea of Mellow Pages came to be a real space with a growing community that shares a love for books and independently-pressed books.

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Be Human on Facebook

If we remember back to the original days of Facebook, you can recall that it was simply a way for humans to connect with other humans. Advertisements and company pages weren’t really on the menu back then. Instead the network was more about showing who you were as a person—your likes, your dislikes, photos from…

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Website planning and storytelling

Planning your website should not be overwhelming if you approach it from a storytelling point of view. Thinking of the type of website you want to build, you’ll be able to plan what information will be included. List the specific type of content that you have to work with, be very specific!

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Effective Branding Habits

“You have to set up the narrow parameters that you work in, and then within those, give yourself just enough room to be free and play.” Danielle Krysa – Creative Block: Advice and Projects from 50 Successful Artists (public library)

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The Sweet Spot

Poetry seems to have priced itself out of a job; sadly, it often handles few materials of significance and addresses a tiny audience. Literary fiction is scarcely published; it’s getting to be like conceptual art — all the unknown writer can do is tell people about his work, and all they can say is, “good…

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