Posts Tagged ‘Branding’

What’s the ROI on your brand’s website design?

Occasionally clients will tell me that they don’t get any business from their website because their prospects don’t use Google to find them. This is especially true in more industrial enterprises. It may be the case that your target audience doesn’t use a search engine to find your services, but they’ll use your site to…

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Modern visual storytelling lessons from an ancient expert

A lot has changed since Aristotle proposed his six elements of drama. For one thing, people who were once thrilled at any opportunity to distract themselves from the drudgery of everyday life are now bombarded with distractions. So many, in fact, that modern storytellers have less than 9 seconds to captivate their audiences. Given that,…

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Did you remember to brand these items?

You’re ready to launch your new brand. You’re slinging high gloss, bend-resistant business cards like the Annie Oakley of entrepreneurship. You’re penning letters to the editor on your premium linen letterhead. Your website looks so professional you’re already getting resumes from young go-getters ready to board your train to success. Your forms, manuals, and email…

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How can I improve my brand strategy?

While your brand represents your business story, if done well it also becomes representative of your audience’s stories. For many Americans, McDonald’s is a fixture of childhood happiness that makes it difficult to disentangle from the brand (even when you know it’s not good for you). It’s too entrenched in memories of kiddie birthday parties…

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Website design: set the stage for your brand's story

On Broadway and in Hollywood, the true nature of a story emerges on carefully constructed sets. Lighting and artfully engineered backdrops create atmosphere. The subtle scoring that underlies each scene establishes mood. Actors’ actions and reactions, tone and costume, reveal motivations and morals. By the end of a powerful show, the audience has aligned themselves…

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You can't build a timeless brand without timeless values

Brand identities fall into two main categories: the ones we remember and the ones we don’t. The difference is sometimes mistakenly attributed to superficial elements like colors, fonts, and asset packages. We might look at the bright red of Coca-Cola and say, “It’s that unmistakable red. It really catches the eye.” Or when explaining the…

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Design Challenge: Canva vs. Photoshop

This is the most important virtue for a designer to possess. Discipline is the god of design that governs every aspect of a project… Without it, it is total anarchy, total randomness, pure chaos. Discipline is the attitude that helps us discern right from wrong and guides us to achieve consistency of language in whatever…

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Design Inspiration From Vintage Valentine's Day Cards

Today, Valentine’s Day is celebrated in many countries around the world.  It’s hard to ignore it even if you don’t celebrate it.  I decided to look into the story behind this major marketing holiday to get a better understanding of where it came from, how it originated and how it evolved into the marketing products…

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